Customer Data Platform (CDP)
Don’t let innovation overcome email common sense
It's important to decide whether a trend presents real opportunity or distraction.
Customer Data Platform (CDP)
Customer Data Platform news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
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Customer Data Platform (CDP)
20 questions to ask customer data platform vendors during the demo
You want to learn how easy a platform is to use and whether the vendor seems to understand your business and your marketing needs.
Customer Data Platform (CDP)
What a Salesforce NFT cloud service could mean for marketers
Marketers could gain more utility in their NFT efforts if it hooked into their CRM or CDP.
Data
The Real Story on MarTech: Should you build or buy a customer data platform?
Before making a decision, ask yourself what a CDP will do specifically for your enterprise.
Data
Does your organization need a customer data platform?
While the allure of the "single view of the customer" is strong, it's important to make sure your company is set up to drive value from a CDP.
Data
3 ways marketers can prepare for a cookieless future
How marketers can adapt their data strategies to third-party cookie deprecation.
Marketing Operations
What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?
Customer data platforms give marketers control over customer data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.
Marketing Operations
Real Story on MarTech: Where is the puck going in 2022?
No one really knows where martech is headed, but careful diligence can uncover whether that vendor is skating at a pace and direction that works for you.
Data
Why first-party data collection should be a priority for marketers
Knowing the value of first-party data collection and activation is the first step toward successful campaigns.
Data
3 ways marketers can build trust with data ethics
Why adherence to data ethics is the new standard for modern marketing.
Data
Deep changes in the CDP space
With many independent CDPs being acquired, is the stage set for the remaining big players to become vendor-neutral hubs within the marketing stack?
Marketing Operations
What the CDP Institute learned from dozens of use cases
An analysis of how CDP users plan to use the platforms finds that requirements differ greatly.
Marketing Operations
5 key themes shaping the future of marketing
From NFTs to first-party data and everything in between, these are some of the most engaging themes that marketers can’t afford to ignore.
Data
Lytics adds cloud data connection feature to improve ad targeting
Marketers will be able to create create custom audiences for many advertising platforms.
Customer & Digital Experience
How marketers can create a CX that respects consumer privacy
Successful CX strategies rely on privacy compliance and well-orchestrated marketing tools.
Data
4 reasons to consider implementing a custom CDP
CDPs can help improve customer experiences and meet acquisition goals, but not all brands have the same priorities.
Data
What are the benefits of customer data platforms?
Here are the top benefits and capabilities professional services network PwC sees in CDPs.
Digital Transformation
How publishers can implement a CDP to improve customer experience and support e-commerce
Dennis Publishing walks through their transformation using BlueConic.
Customer & Digital Experience
Is innovation on your roadmap?: Wednesday’s Daily Brief
Setting in place a strategy around innovation helps get different teams within your organization onboard.
Data
Twilio launches new automation platform
The new offering drives value from Segment, the CDP Twilio acquired in October 2020.