Customer & Digital Experience
Yahoo and DIRECTV open up addressable TV and streaming inventory
The partnership will provide access to 25 million addressable TV households through combined DIRECTV, DISH Media and Fios plugged into the Yahoo DSP.
Connected TV and OTT
Connected TV and OTT news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful connected TV and OTT programs.
Get the daily MarTech newsletter digital marketers rely on delivered directly to your inbox. Subscribe for free!
Data
IAB Tech Lab prepares digital media industry for ‘watershed moment’
AT IAB Tech Lab’s Transcend event in New York, CEO Anthony Katsur and others laid out their vision to navigate privacy, clamp down on fraud and grow CTV.
Data
TransUnion enters identity partnership with Epsilon
The collaboration makes Epsilon info available in TruAudience Data Marketplace.
Customer & Digital Experience
Netflix is playing catch-up in the AVOD game
The veteran streaming platform has been forced to pivot to ads to make up a shortfall in subscription revenue. Here's how it got here.
Digital Transformation
CTV overtakes mobile for global ad impressions
A global study by advertising platform Innovid shows CTV leading mobile for the first time in video ad impressions.
Data
SAS announces AVOD ad management platform
The analytics vendor also announced enhancements to its cloud-based analytics platform and a number of new partnerships.
Data
Cord cutting gains steam after 4% drop last year
US cable subscriptions down by 30 million since 2020.
Performance Marketing
Why we care about connected TV and OTT advertising
Discover when and where to use connected TV and OTT advertising in your marketing strategy.
Data
Roku announces clean room for streaming campaigns
Roku’s clean room is built on Snowflake’s Media Data Cloud technologies.
Performance Marketing
Streaming chaos: Increasing number of services makes it harder for viewers to find the content they want
Unique program titles went from 646,000 in 2019 to 817,000 today.
Customer & Digital Experience
MobileFuse launches improved targeting for CTV and cross-channel campaigns
Fusion Video product meets demands for integrated CTV campaigns.
Digital Transformation
Nielsen to be acquired by private equity consortium
Evergreen Coast Capital Corporation and Brookfield Business Partners will pay $16 billion for the ratings giant.
Performance Marketing
Adobe Advertising Cloud now supports LiveRamp’s identity solution
Adobe users will be able to use the RampID identity graph to segment audiences across a range of advertising channels.
Customer & Digital Experience
Social media marketers need fresh tactics for posting on CTV apps
With Facebook Watch, Tik Tok TV and other connected TV apps, marketers have to adjust their strategies to best leverage this new medium.
Customer & Digital Experience
Omicron is not engaging TV news audiences
Suprising data from Samba TV shows numbers of Omicron cases and reach of cable news shows heading in different directions.
Marketing Management
Good morning: Welcome to 2022
Let us know what you thought about our 2022 predictions.
Data
Infutor adds solution to activate CTV campaigns
Infutor will resolve offline attributes to household CTV and other devices to deliver relevant and addressable audiences.
Performance Marketing
MNTN launches Creative-as-a-Subscription
The marketing platform for connected TV aims to simplify the ad process.
Customer & Digital Experience
Good morning: CTV is getting more connected
Imagine contextual advertising within the programs themselves.
Customer & Digital Experience
Brightcove introduces B2B streaming tool CorpTV
With the tool, businesses can set up their own streaming app and even sell ads into their content.