43% of people with disabilities abandoned an online purchase because of accessibility issues.
MarTech is your source for marketing compliance content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
As the linchpin to a customer-centric strategy, identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
While identity management platforms can help marketers track customers across devices, ask these important questions first before starting the buying process.
In this competitive environment, it is essential that brand marketers understand which online devices and offline behaviors belong to a single consumer.
Samsung Onboarding Partner Program will become available in early 2022 and allows advertisers to bring in their own audience data and preferred segments.