Digital commerce advertising is experiencing dramatic growth and change. Learn about the latest trends, opportunities and challenges.
MarTech is your source for commerce content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Shoppers are increasingly using digital channels to buy products, even when they visit physical stores. It’s no longer a question of if your customer is online, but how you can use specific touchpoints to help them on their journey. This transformation in experience brings retail chains, direct-to-consumer brands and even traditional consumer packaged goods in closer competition as they all strive to deliver the seamless purchase options their customers prefer.
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The ads will appear on POPSUGAR with plans to extend across the companies other media brands.
It’s time to go through your website and figure out if this is the experience we want customers to have, especially on a mobile device.
Adobe predicts a 14% lift in ecommerce sales this holiday season, with consumers spending more than $9 billion on Cyber Monday alone.
Products highlighted in the personalized shopping hub are curated from retailers' organic Pins and Catalog feeds.
Here's a final Black Friday checklist to keep yourself on track but in the end, be ready to adapt to rapid changes and roll with it.
MarTech Today: Venzee’s middleware for blockchains, PullString’s new platform for voice-based interactions & Yoysis’ voice-controlled ecommerce platform
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Venzee launches the first middleware to optimize blockchain-bound data Nov 16, 2017 by Barry Levine Called Mesh, it washes, dries and shines data until it’s ready to be written without the […]
Even the most forward-thinking businesses struggle with marketing in today’s fast-paced digital world. The online marketing landscape is notoriously unstable, complex and dynamic. In order to grab hold of your marketing, you need to know how you stack up. This benchmark report from Yotpo includes data from stores of all sizes among thousands of verticals […]
Online retailers and travel firms find success with apps. Cross-device measurement is becoming increasingly important.
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Infographic: @RedSox 2nd Most Influential #MLB Team On Twitter The Sox would likely be #1, if it wasn’t for those damn Yankees. (Yes, I went there, readers; I’m from New England, so […]
Google’s overhaul of ecommerce features in Google Analytics is now officially out of beta. Launched in May to provide merchants with a more complete view of how visitors navigate through the purchasing funnel, “Enhanced Ecommerce” is being released today with more tools. Also new for e-commerce advertisers, Google is rolling out a new Shopping Campaigns report […]