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Why we care:
Shoppers are increasingly using digital channels to buy products, even when they visit physical stores. It’s no longer a question of if your customer is online, but how you can use specific touchpoints to help them on their journey. This transformation in experience brings retail chains, direct-to-consumer brands and even traditional consumer packaged goods in closer competition as they all strive to deliver the seamless purchase options their customers prefer.
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SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.
The stakes for retailers are higher than ever this holiday season. Get ahead of competitors by offering a rich visual experience.
What your eCommerce ad strategy should look like for Q4 based on COVID-19’s impact in the first half of 2020 and predictions for the quarter.
At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on e-commerce marketplaces.
If your brand has social content created, adding Amazon Posts into the channel mix is an easy way to get some real estate with this new placement.
There's more tech than ever to help you scale up ads on Amazon, Walmart and other commerce platforms.
As sellers try to react quickly to ever-changing circumstances due to coronavirus, logistics and channel strategies may change forever.
Including the price of shipping into products can help manage expectations of consumers, avoid buyer reluctance and increase revenue.
New data finds category page optimization is a valuable area to prioritize to boost your organic search rankings and traffic.