Customer & Digital Experience
Movable Ink’s Da Vinci thinks outside the campaign box
Movable Ink's new Da Vinci AI offering is aimed at serving lifetime customer value rather than immediate revenue maximization.
Commerce
Commerce news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful ecommerce programs.
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Digital Transformation
What you need to know to grow your e-commerce business
The trends that are dominating the online market, and how you can keep on top of your customers’ changing needs and expectations.
Digital Transformation
Digital revenues skyrocket for B2B businesses
40% of income now comes from digital channels, up from 28% two years ago.
Customer & Digital Experience
Salesforce launches pilot NFT cloud
Plus multiple enhancements to Commerce Cloud and Marketing Cloud, including a Commerce Marketplace.
B2C Marketing
Salesforce partners with TikTok for social commerce
Salesforce Commerce Cloud adds booming video platform TikTok to its battery of sales channels.
Customer & Digital Experience
Instacart launches shoppable ads
Top CPG companies, including PepsiCo and Dove, are piloting shoppable videos and display units set for wider release later this year.
Marketing Technology
What you need to know from Google Marketing Live
Here's a recap of the marketing news from Google's annual event, including Automation, Performance Max, YouTube Shorts and more.
Digital Transformation
How a smart email strategy helped Apple Rose Beauty thrive during the pandemic
The boutique beauty brand used ActiveCampaign’s CX technology to level up their customer communication strategy, successfully pivoting to online sales during the pandemic.
Digital Transformation
Online inflation is beginning to ease
The Adobe Digital Price Index sees e-commerce price increases finally slowing.
Performance Marketing
Improving website search was key to boosting Paul&Shark’s e-commerce revenue
Algolia's visual merchandising helped Paul&Shark improve search relevance and speed, leading to increased conversion rates.
Performance Marketing
How Blackcart’s ‘try-before-you-buy’ software is helping Mohala sell sunglasses
Mohala needed to offer customers a hands-on experience in order to demonstrate the appeal of their unusual eyewear offering.
Customer & Digital Experience
Social media advertising projected to more than double by 2028
Popularity of social media is a certain thing in uncertain times.
Commerce
Worldwide spend on marketing to hit $4.7 trillion by 2025
US and Chinese companies accounted for 53% of all spending in 2021.
Commerce
Google Cloud announces general availability of Retail Search
This offering enables retailers to benefit from Google's advanced search capabilities on their own websites.
Customer & Digital Experience
Braze for Commerce will deliver personalization powered by first-party data
Braze has released a set of solutions to help retail and e-commerce brands leverage zero- and first-party data in a no-code environment.
Data
Snowflake launches Retail Data Cloud
Security features allow sharing data without movement and risk of revealing customer info.
Customer & Digital Experience
13 questions to ask digital experience platform vendors during the demo
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.
Performance Marketing
How marketers on Amazon can still launch and grow brands
Heyday’s CMO Reema Batta and Amazon veteran Jason Boyce share e-commerce strategies for a competitive marketplace with big rewards.
Customer & Digital Experience
Good morning: Let’s talk about retail
Retail customers have been empowered by digitization and they're loyalty is up for grabs.
Customer & Digital Experience
What is a digital experience platform or DXP and is it the future of content management?
DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before.