3 ways to take back control from PPC automations
When Google and the engines automate PPC tasks, you can still remain in control with "automation layering."
Automation and Orchestration
MarTech is your source for marketing automation and orchestration content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Dig deeper:
- What are marketing automation platforms, what do they do, and how is the vendor landscape changing?
- Five human issues that can wreck a technology implementation
- Do it once (and only once) with workflow automation
- 4 qualities of an intent-driven marketing automation email program
- Automating decisions with real-time situational context
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The trouble with automation and Google Ads
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Check out MarTech Today's guide to marketing automation software to help you decide.
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AI has become ubiquitous in modern life, and PPC management is no different.
Best Practices for Implementing & Optimizing Marketing Automation Technology
Live Webinar: Tuesday, September 17, at 1:00 PM ET (10:00 AM)
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The 4 big reasons agencies need marketing automation to survive
Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid you. Your creative team wants tacos. Meanwhile, you’re juggling:1. Marketing your agency to bring in new business2. Keeping current clients happy to gain their loyalty There are ways you can accomplish both revenue and […]
10 questions to ask marketing automation vendors
You’ve decided to implement a marketing automation platform…great! Discover 10 key questions to ask vendors, such as: Do they require long-term contracts or upfront fees? Are there limits on or extra charges for customer support? Is their solution highly rated by customers? Is the platform feature-rich and are new features added regularly? Visit Digital Marketing […]
Make your content better with social media and marketing automation
In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as well as it used to, that it’s redundant and that there’s too much of it. But as long as we have the Internet, content is going to be the playing […]
Choosing a marketing automation platform
The proliferation of digital channels and devices can make it difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Faced with these challenging market dynamics and increasing ROI pressure, B2B marketers at companies of all sizes can gain benefits from a marketing automation platform. […]
Optimize your content strategy with marketing automation and social media
In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as well as it used to, that it’s redundant and that there’s too much of it. But as long as we have the Internet, content is going to be the playing […]
B2B Marketing Automation Platforms Marketer’s Guide–Updated for 2019!
The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. This 48-page report is your source for the latest trends, opportunities and challenges facing the market for B2B marketing automation software tools […]
Making the leap from automatic….to intelligent marketing automation
Why AI is a ‘must-have’ for marketing campaign management
Why agencies are feeling ‘meh’ about automation
Many agencies are too busy trying to keep up with daily demands, and finding talent to manage their current martech stack, to worry about AI right now.
Embracing automation and maximizing SEO performance
Intelligent automation allows search engine marketers to schedule tasks and immediately activate data to inform smarter optimizations.
Get more from your customer data with marketing automation
With so many marketing automation options available, it’s hard to know where to start – or how to disengage from your current provider. Maybe you’re unhappy with your experience using a legacy marketing automation product. Maybe your martech stack keeps getting bigger and more expensive… and your results aren’t keeping pace. In this webinar, Mautic […]
How to keep PPC accounts healthy when using automation
Why reports alone don’t cut it anymore in the fast-paced world of automated PPC