Data
What is customer journey analytics and how are these tools helping marketers?
Adopting a platform that gathers, visualizes and analyzes data across all of your customer touchpoints can improve revenue and customer relationships.
Automation and Orchestration
Automation and Orchestration news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you organize and execute your marketing programs and campaigns more efficiently.
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Marketing Operations
Why automation is the future of lead management (and RevOps)
RevOps is trending toward low-code automation that closes software gaps and solves fundamental marketing and sales challenges.
Data
U.S. Soccer uses customer data platform to make marketing automation personal
The organization revolutionized its approach to fan engagement by centralizing their data and personalizing campaigns.
Marketing Management
B2B automation and predictability: Tuesday’s daily brief
Plus, optimizing digital assets.
Automation and Orchestration
Automation, email, CRM among major marketing tools replaced in the past year
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
Data
3 stages of SEO automation
How next-gen SEO automation addresses the roadblock of scaling execution.
Audience Development
Pandemic challenges intensify need for customer data platforms
As B2B and B2C buyers do more online, the CDP's ability to unify profiles is more useful than ever before.
Marketing Operations
Will the promise of true marketing automation finally be realized?
We should all be very excited about Integration Platform as a Service.
Data
Why account-based marketing continues to grow
Whether it’s streamlining communication between marketing and sales or creating more personalized web engagement with target prospects, ABM technology offers the ability to build out critical relationships.
Customer & Digital Experience
Account-based marketing propelled forward by the pandemic
As B2B buyers changed the way they engaged with companies, marketers and vendors are using ABM to adapt.
Performance Marketing
The future of digital advertising: Personalization through agility and automation
Get your customers to take action by using an agile approach to digital marketing.
Performance Marketing
Why agility is the future of digital advertising
In this live webinar, learn how to deliver personalization at scale with agility and automation.
Marketing Operations
How automation can help your sellers sell more (and your marketers market better)
Break down traditional information siloes with the right suite of tools.
Automation and Orchestration
B2B marketers rely on marketing automation: Tuesday’s daily brief
Plus the privacy wars and fake e-commerce listings
Automation and Orchestration
Virginia’s upcoming laws, CDPs vs. marketing automation: Tuesday’s daily brief
Plus, local marketing masters and the headless CMS
Automation and Orchestration
Why PPC automation wrecks some search marketers
PPC automation is not “PPC on autopilot” so you need to keep monitoring the machines to avoid mediocre results.
Marketing Operations
How marketers should plan for implementing automation
Planning and goal-setting prior to implementation is key to success.
Automation and Orchestration
Replay: How experts manage marketing automation within their martech stacks
Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall martech stack.
Marketing Management
Next on MarTech Live: Where Does Marketing Automation Fit within Your Martech Stack?
Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall martech stack.
Automation and Orchestration
Who’s who in B2B Marketing Automation: The vendor landscape
Here's an overview of the recent funding and M&A activity among B2B marketing automation vendors.