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Scrum master? Story points? Daily huddle? These are key concepts if you want to build agility into your marketing framework.
CMO at Publicis Sapient, Teresa Barreira explains how strategy, people operating model and culture are all key elements of an agile marketing team.
The company also said the AI will make recommendations when it spots red flags in order to help get your projects back on track.
Agile marketing requires a culture change, and that starts at the top, as this chapter of 'MarTech's Agile marketing for teams' shows.
Make sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage.
It is important to constantly inspect and adapt and make little tweaks along the way, this chapter from the e-book "MarTech's agile marketing for teams" shows.
This survey will help you to find out how they feel your company is currently doing in relation to these principles.
A Scrum team brings that product from an idea to delivery using the Scrum framework as a guide for transparency, inspection, and adaptation.
Agile teams need to figure out how your team can stay focused and uninterrupted, as this section from "MarTech's agile marketing for teams" e-book shows.
In this chapter of "MarTech's guide to agile marketing for teams" you will learn how your team should assign singular responsibility for prioritization, to optimize its backlog for clearly communicating priorities, and keep from over-committing and burning out.
Why the marketing organization at healthcare improvement company Premier, Inc. decided it needed a new way to work.