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Smaller search engines are able to monetize their results with Google’s advertiser base to reach searchers on those properties with as few obstacles as possible.
Combined with its targeting and measurement capabilities, CTV’s ad experience should make it a go-to for B2B marketers looking to stand out.
B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads.
The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over.
There's more tech than ever to help you scale up ads on Amazon, Walmart and other commerce platforms.
Data will always be the foundation of our evidence, but we need to consider our experience to structure and interpret this raw information.
The company reported mDAUs rose 21% to 152 million and ad revenue growth rebounded a bit in Q4 2019.
Marketers should be looking at the brand-building potential across both display and search ads because Amazon is not just about direct response anymore.
Digital commerce advertising is experiencing dramatic growth and change. Learn about the latest trends, opportunities and challenges.