NBCUniversal launches self-serve programmatic ad portal for Peacock TV
Will give small- and medium-sized businesses easier access to ad inventory and measurement tools.
Advertising
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How video creative platform Phyron uses AI to sell cars
New Toronto office brings automated videos to North American dealerships and manufacturers.
Edgemesh announces new feature to fight ad and click fraud
Ad spend losses from fraud will cost US companies $23 billion this year.
Why a Netflix ad-supported tier would be exciting for advertisers
Financial woes for the streaming giant could have a silver lining for advertisers.
Blurring of line between work and home creates a new consumer persona
Marketers are uncertain about the best way to connect with "workday consumers."
Roku announces clean room for streaming campaigns
Roku’s clean room is built on Snowflake’s Media Data Cloud technologies.
Meta asks court to intervene in $7 billion lawsuit over Facebook audience numbers
Says group is too diverse to be granted class-action status.
Social media advertising projected to more than double by 2028
Popularity of social media is a certain thing in uncertain times.
With Apple privacy protections hurting revenue, some companies are finding ways around it
ATT expected to cost Facebook $12.8 billion in coming year.
Digital audio and video ad spending increased more than 50% last year
Final numbers from 2021 show digital channels are up despite measurement challenges and regulations.
Good morning: Living in a world without cookies
Will a cookieless internet seem strange? There are reasons to think so.
Ogury acquires Motionly to power dynamic creative optimization campaigns
CEO Thomas Pasquet explains why animated ads should be personalized using DCO.
IAS announces reporting enhancements to provide a unified view of global campaigns
New feature allows custom filters based on users' unique campaign naming convention.
Is Nielsen’s prime time over? Purchase renews questions about products and long-term value
Buyers must deal with accuracy problems in Nielsen's primary product: TV ratings.
Walmart’s omnichannel roadmap for Walmart Connect
The retail giant lays out their vision for connecting advertisers with the 90% of American households that shop Walmart.
Edison Interactive launches DOOH self-serve platform
Through a partnership with DanAds, the new platform makes ads affordable for SMBs.
Snowflake launches Retail Data Cloud
Security features allow sharing data without movement and risk of revealing customer info.
NFT charity raising crypto funds and real awareness for Ukraine
Photos are a record of buildings, people and culture that may not survive the war.
Cable TV subscriptions set to drop below 50% of all US households
Between 2016 and 2021 cable has lost more than 25% of all US households.
Impact.com acquires Pressboard
A leading partnership platform positions itself to serve publishers with analytics and reporting for branded content.