Customer & Digital Experience
IAS introduces new Control Panel for contextual targeting
Tools for the new panel include a catalog for targeting segments, a segment reach calculator and reportable insights.
Advertising
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Customer & Digital Experience
Marriott launches its own media retail network
Ad buyers get anonymized data and access to a dedicated, interested audience.
Performance Marketing
Google is giving users greater control over what ads they see
My Ad Center will let users block any ad and get info on why they were chosen to see it.
Digital Transformation
CTV overtakes mobile for global ad impressions
A global study by advertising platform Innovid shows CTV leading mobile for the first time in video ad impressions.
Data
SAS announces AVOD ad management platform
The analytics vendor also announced enhancements to its cloud-based analytics platform and a number of new partnerships.
Data
A statistical picture of the cost of digital advertising fraud
24% of web traffic is bots being used for fraud and theft.
Data
Cord cutting gains steam after 4% drop last year
US cable subscriptions down by 30 million since 2020.
Data
Is there any incentive to crack down on programmatic ad fraud?
"Everyone wants it to continue because they're making money." Why people don't want the ad fraud problem solved.
Data
Good morning: Everything a company does is part of its marketing
Customers notice when an organization’s values don’t align with its brand values.
Data
NBCUniversal launches self-serve programmatic ad portal for Peacock TV
Will give small- and medium-sized businesses easier access to ad inventory and measurement tools.
Digital Transformation
How video creative platform Phyron uses AI to sell cars
New Toronto office brings automated videos to North American dealerships and manufacturers.
Data
Edgemesh announces new feature to fight ad and click fraud
Ad spend losses from fraud will cost US companies $23 billion this year.
Customer & Digital Experience
Why a Netflix ad-supported tier would be exciting for advertisers
Financial woes for the streaming giant could have a silver lining for advertisers.
Customer & Digital Experience
Blurring of line between work and home creates a new consumer persona
Marketers are uncertain about the best way to connect with "workday consumers."
Data
Roku announces clean room for streaming campaigns
Roku’s clean room is built on Snowflake’s Media Data Cloud technologies.
Data
Meta asks court to intervene in $7 billion lawsuit over Facebook audience numbers
Says group is too diverse to be granted class-action status.
Customer & Digital Experience
Social media advertising projected to more than double by 2028
Popularity of social media is a certain thing in uncertain times.
Customer & Digital Experience
With Apple privacy protections hurting revenue, some companies are finding ways around it
ATT expected to cost Facebook $12.8 billion in coming year.
Customer & Digital Experience
Digital audio and video ad spending increased more than 50% last year
Final numbers from 2021 show digital channels are up despite measurement challenges and regulations.
Performance Marketing
Good morning: Living in a world without cookies
Will a cookieless internet seem strange? There are reasons to think so.