Top Google+ Brands See 1400% Follower Lift In February

As Google+ keeps on growing, brands are now reaping the benefits of getting involved early.  In a recent report from BrightEdge, a massive growth spurt for top brands was uncovered.  Compared to December’s numbers, the number of people with top 100 Google+ brands, in their circles was up over 1400% in February.

 In December the top 100 brands collectively had 222,000 followers.  In February, this number was over  3 million.   Google+ brand pages have only been around since their official launch on November 7th.  Some notable numbers include a 187x increase for Coca-Coca and H&M taking the spot as top brand with 462k followers.  Google themselves have 7 million likes on Facebook, yet only have 194k followers on Google+.

While this information is positive for Google’s social network,  it also notes the absence of other major brands.  Those missing include:

• Apple
• Microsoft
• Goldman Sachs

This corroborates other reports that have shown the lack of real “top” brands on the network.  For more information see the full BrightEdge report.

About The Author

Greg Finn

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.