Top 10 video creators in August: UNILAD keeps the lead with 2.9B video views

A look at last month's most watched video creators across YouTube, Facebook, Vine and Instagram according to Tubular Labs.

Chat with MarTechBot


UNILAD kept its lead for the second month in a row on Tubular’s top ten list of most watched video creators in August. Earning 2.9 billion video views across YouTube, Facebook, Vine and Instagram in August, UNILAD’s total videos views were up from the 2.7 billion it generated in July.

The Lad Bible was close behind at No. 2 with 2.6 billion views, also keeping its ranking on the chart from July to August.

Tasty, BuzzFeed’s food-centric video channel, earned 1.9 billion views in August, up from the 1.7 billion it generated in July. After holding at No. 1 for the first six months of 2016, Tasty fell to No. 3 in July.

Another notable creator on last month’s top ten list includes a debut from Viral Thread, an entertainment channel that  broke into the chart at No. 4.

Top 10 Video Creators in August 2016


Looking at the top brand video creators, Red Bull kept its lead, followed by Instagram at No. 2. The two brands’ video view numbers were much closer last month after Red Bull saw a drop from 309 million video views in July to 212 million in August. Meanwhile, Instagram’s numbers rose by 18 million, reaching more than 191 million views in August.

Lego continued to fall – dropping from No. 3 in July to No. 4 in August. Samsung moved up five spots since July to take the No. 3 spot behind Red Bull and Instagram.

Top 10 Brand Creators in August 2016


Tubular says the top 100 video brands and creators accounted for a combined 47.3 billion total video views.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About the author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Fuel for your marketing strategy.