How to tie employee advocacy back to your goals and KPIs
Employee Advocacy has emerged as a great solution for brands that need to drive more reach, traffic, conversions and leads from the content they’ve worked so hard to create. And it’s no different than any other marketing campaign: It’s critical to track every send, view, share, like and reaction, but it’s even more important to […]
Digital Marketing Depot on August 16, 2016 at 3:22 pm
Employee Advocacy has emerged as a great solution for brands that need to drive more reach, traffic, conversions and leads from the content they’ve worked so hard to create.
And it’s no different than any other marketing campaign: It’s critical to track every send, view, share, like and reaction, but it’s even more important to tie those data points back to your goals and KPIs.
In this white paper, Dynamic Signal explores the many ways to measure the value of Employee Advocacy. Visit Digital Marketing Depot to download your copy.
About The Author
