MarTech » Marketing Management » 3 Account-Based Marketing trends for 2017

3 Account-Based Marketing trends for 2017

Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them. In this report from Oracle, you’ll learn how programmatic media is dramatically improving the scale, automation and impact of ABM efforts. You’ll also discover how analytics are used to optimize ABM campaigns and how account-based […]

Digital Marketing Depot on May 11, 2017 at 4:35 pm

Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them.

In this report from Oracle, you’ll learn how programmatic media is dramatically improving the scale, automation and impact of ABM efforts. You’ll also discover how analytics are used to optimize ABM campaigns and how account-based data is making the dream of a unified customer experience a reality.

Visit Digital Marketing Depot to download “ABM Trends eBook – Three must-read trends for 2017.”

New on MarTech

ActionIQ rebrands and launches CX Hub

Old Navy to drop NFTs in July 4th promo update

Are you still using spreadsheets to manage your work? Take our poll

Email: An early check in before the holiday madness begins

PepsiCo’s strategies for marketing via online games and esports

About The Author

Digital Marketing Depot

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land, MarTech and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.