ComScore Reports Retail E-Commerce Sales Reached $49.8 Billion In 2Q

According to comScore’s estimates for Q2 2013, last quarter saw a 16 percent year-over-year growth in desktop-based retail ecommerce sales with $49.8 billion in spending. The earnings mark 15 consecutive quarters of positive year-over-year growth and eleven consecutive quarters of double-digit growth. “Increased spending growth for the quarter not only reflects the long term share […]

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comscore-logoAccording to comScore’s estimates for Q2 2013, last quarter saw a 16 percent year-over-year growth in desktop-based retail ecommerce sales with $49.8 billion in spending. The earnings mark 15 consecutive quarters of positive year-over-year growth and eleven consecutive quarters of double-digit growth.

“Increased spending growth for the quarter not only reflects the long term share shift towards digital commerce, but also the near-term signals of sustained improvement in consumer sentiment,” said comScore chairman Gian Fulgoni, “This strength is particularly significant since the second quarter tends to be seasonally lighter for ecommerce, and, as such, represents a positive indicator for the back half of the year.”

ComScore reports 9.6 percent of consumers’ discretionary spending went to ecommerce last quarter, the highest second quarter share on record. Mobile commerce (m-commerce) experienced a 24 percent increase during the past year, with $4.7 billion spent via smartphones and tablets.



Apparel & Accessories, Digital Content and Subscriptions, Sports & Fitness, CPG and Home and Garden were the top-performing online product categories for the quarter.

Retail Ecommerce (Non-Travel) Growth Rates Excludes Auctions, Autos and Large Corporate PurchasesTotal U.S. – Home & Work Locations (excl. Mobile)Source: comScore, Inc.
Quarter Ecommerce Spending ($ Millions) Y/Y Percent Change
Q1 2007 $27,970 17%
Q2 2007 $27,176 23%
Q3 2007 $28,441 23%
Q4 2007 $39,132 19%
Q1 2008 $31,178 11%
Q2 2008 $30,581 13%
Q3 2008 $30,274 6%
Q4 2008 $38,071 -3%
Q1 2009 $31,031 0%
Q2 2009 $30,169 -1%
Q3 2009 $29,552 -2%
Q4 2009 $39,045 3%
Q1 2010 $33,984 10%
Q2 2010 $32,942 9%
Q3 2010 $32,133 9%
Q4 2010 $43,432 11%
Q1 2011 $38,002 12%
Q2 2011 $37,501 14%
Q3 2011 $36,308 13%
Q4 2011 $49,698 14%
Q1 2012 $44,282 17%
Q2 2012 $43,153 15%
Q3 2012 $41,936 15%
Q4 2012 $56,781 14%
Q1 2013 $50,180 13%
Q2 2013 $49,843 16%

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About the author

Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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