The Top Brand-On-Brand Tweets During Super Bowl 50

During Super Bowl 50, most brands played nicely with each other on social media. However, a few did not get along well and took their issues out on Twitter.

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One of the more entertaining aspect of Super Bowl social media campaigns is whether or not a brand will go to the dark side and throw shade at their competitors/colleagues. While most of the brand interaction is cordial and supportive, the burns are typically more entertaining.

This year’s commercials were chock full of attacks, with Taco Bell going after football/futbol, T-Mobile taking on Verizon, Dollar Shave Club going after “Big Razor” and much more. Twitter was no different. This brand-on-brand battle continued on Twitter between Super Bowl advertisers, competitors and even rival sport leagues. Here’s a look at the best shots fired on Twitter:

LG

Apparently, LG wanted more puppies instead of horses. They took the previous Budweiser puppy and the Budweiser #ActLikeIt hashtag:

WWE Universe

Organizations are indeed brands, and the WWE mockingly let the NFL know that the turnout in the stadium wasn’t as super as it had been:

Gillette

In response to Schick’s Hydro Robot commercial, Gillette dropped this tweet:

Wix

Apparently Superbowl advertiser Wix really loves Siri. So much that they won’t try anything else. So they declined fellow advertiser Amazon Echo’s #BaldwinBowl.

Doritos

In jest, Doritos called out the Willem Dafoe/Marilyn Monroe spot using the candy bar’s tagline:

Snickers

Well, Snickers didn’t like the attack, and fired back at Doritos:

Mercedes Benz USA

After the Toyota Prius commercial aired, @MBUSA made the suggestion of a more adequate getaway car for your next bank heist:

Verizon

In an attempt to give T-Mobile a taste of their own medicine, Verizon dropped this gem:

T-Mobile did attempt to mount a rebuttal, but featured an oddly placed GIF that fell flat:

Pabst Blue Ribbon

Hands down, Pabst won the night with this gem in response to Seth Rogen’s new political party:

See our #HashtagBowl Bowl section for all of our Super Bowl coverage.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Greg Finn
Contributor
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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