The power of podcasting: SEO keyword angles
In Part 2 of a three-part series, Contributor Sherry Bonelli dives into the details of optimizing a podcast for maximum SEO, link and brand-building benefit.
This is Part 2 of a three-part series. Part 1 can be found here.
Once you are booked on a podcast, brush up on the host’s website, bio and about page.
Listen to recent podcast episodes so you can get a feel for the types of questions being asked, learn a little bit about the host and ask about audience demographics. You have an opportunity to speak with someone who is going to listen to you for 20 or 30 minutes of their time — you must make an impression!
Before the podcast interview, the host or one of their representatives will typically contact you to chat about what they want to cover on the podcast. If they don’t reach out to you, you should contact them and ask if you can schedule a time to talk about what they would like to discuss on the show.
Some will want the interview to be organic and won’t share the angle they are planning to focus on; some will strategize your interview so that you both can tailor a message that will best help the podcast audience.
As an example, when I was interviewed on Phil Singleton’s podcast, I…