The power of podcasting: How to boost your reputation and search engine rankings

If you’re in the digital marketing industry, you know podcasts are HOT. Whether you’ve started your own or are a regular podcast listener, podcasting is a medium all digital marketers should pay attention to.

According to Edison Research, 58 percent of listeners spend one to five hours each week listening to podcasts.

Surprised at the high number? You shouldn’t be. We live in a very busy and hectic world. People are using every minute they can to multitask and learn so they stay competitive.

Listening to podcasts allows people to learn and catch up on things they’re interested in while sitting on the couch, working out, driving or on the go.

Here are some other podcast statistics from Edison Research that deserve your attention.

[Read the full article on Search Engine Land.]

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Sherry Bonelli

Sherry Bonelli has 19 years of digital marketing experience. She specializes in SEO, Reputation Marketing, Social Media, Content Marketing, Retargeting and Display Advertising and other integrated digital marketing strategies that help make local and national businesses successful online. She LOVES combining digital strategies to get results! Sherry holds a Master of Internet Marketing and is a frequent speaker at industry events and webinars. She is also a contributing guest columnist on leading digital marketing websites. As a SCORE mentor for the SCORE East Central Iowa chapter, she enjoys volunteering her time to help small- to medium-sized business with their digital marketing strategies. Sherry is the owner of early bird digital marketing, a digital marketing agency that helps businesses get found on the Internet. She also serves as BrightLocal's local search evangelist.