The MarTech Minute: Centro integrates with Tapad, Madison Logic partners with Marketo & more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Martech in Motion
Centro integrates with Tapad
Centro has licensed Tapad’s cross-device marketing technology from Tapad. Users of Basis can now identify a person across different devices and serve ads in the most optimal environment. It also allows users to analyze performance to see what ad worked best based on creative, device, location and time of day.
Vibes analytics product out of beta
The mobile marketing company announced general availability of Advanced Analytics, a product designed for digital marketers to produce real-time, actionable intelligence on mobile consumers across their buying journey.
SAP SE releases new cloud solutions
The company says that SAP Customer Data Cloud solutions from Gigya are the industry’s only solutions based on a consent-based data model. The solution helps businesses nurture trusted relationships with customers by providing them more transparency and control over the use of their personal data.
Segment’s ‘Personas’ now available to general public
Segment announced that its Personas product is now out of beta. Personas helps businesses intelligently organize, synthesize and act on their first-party customer data.
LinkedIn to integrate with Pega
Pegasystems has reached an agreement with LinkedIn Sales Navigator and LinkedIn Matched Audiences to integrate with Pega Sales Automation and Pega Marketing software. The company says that its clients will now have a convenient and powerful way to connect with potential buyers, inform their sales and marketing strategies and close more deals.
Madison Logic partners with Marketo
The account-based marketing (ABM) platform revealed that ActivateABM Direct would be made available to select Marketo customers prior to its full release. ActivateABM Direct’s self-service model allows B2B marketers to create ABM programs in real time, so they can create multichannel programs that drive awareness, generate leads at their target accounts and accelerate conversion.
Captivate teams up with Dstillery
The location-based digital video network partners with Dstillery to deepen its audience-targeting and measurement capabilities. The companies say that the partnership represents the first time data used to target digital campaigns can now be applied to digital out-of-home campaigns as well as the measurement of incremental website traffic from out-of-home activations.
Martech Movers
SaleScout Data Solutions names Todd Schulte as senior vice president of sales. Most recently, he was the senior vice president of new business development at Wiland.
Snow Software adds Sanjay Castelino to its executive leadership team as chief marketing officer. Castelino was previously vice president marketing and revenue operations at Spiceworks.
LevelUp appoints Mike Mirkil to the newly created role of vice president of restaurant insights and analytics. Previously, Mirkil worked with restaurant brands such as Taco Bell and The Habit Burger Grill.
adMarketplace appoints Ariff Quli as its new chief revenue officer. Quli was previously chief commercial officer of the Americas at Blippar.
Remedy Health Media taps Steve Twilliger as the company’s new chief financial officer [PDF]. Prior to joining Remedy, Twilliger was executive vice president and chief financial officer at Rodale, Inc.
Email marketing firm AWeber adds Young Hong as chief technical officer. Hong was previously at Radial as head of omnichannel platforms.
Sprinklr appoints Vivek Kundra to chief operating officer. Kundra was formerly an executive vice president of Salesforce and the first Chief Information Officer of the United States under President Barack Obama.
Have you read The story of data, Part 2: Where are we now? You’ll find out how we got to where we are in terms of data. And don’t forget to look for our third installment about who really owns data — available on Tuesday.
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