The future of TV advertising in today’s digital world
TV advertising isn't what it used to be -- it's much more, argues contributor Chuck Moran.
If you’ve followed industry chatter on the state of the TV landscape, then you’ve heard more than a few times that the TV advertising era is over. NYU professor of new media Clay Shirky called TV “dead” in Politico back in 2014, and he hasn’t been the only one. But, while many pundits proclaimed the medium’s eventual demise, something else happened: TV evolved. It advanced.
As it was when Marshall McLuhan framed it more than fifty 50 years ago, the medium is indeed the message: Television continues to play a central role in the way that we consume news and entertainment, whether the content comes from a traditional network or via a streaming service.