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MarTech » Data » The B2B Marketer’s Lead Generation Field Guide

The B2B Marketer’s Lead Generation Field Guide

B2B marketing continues to evolve to match the needs of your buyer, but one thing never changes: the need for leads. To draw prospects in, savvy marketers takes a customer-focused approach through personalized and customized communications and content. Increasing lead generation starts with identifying the types of prospects you want to attract, and concentrating your […]

Digital Marketing Depot on January 25, 2019 at 4:18 pm | Reading time: 1 minute

B2B marketing continues to evolve to match the needs of your buyer, but one thing never changes: the need for leads. To draw prospects in, savvy marketers takes a customer-focused approach through personalized and customized communications and content.

Increasing lead generation starts with identifying the types of prospects you want to attract, and concentrating your efforts on being where they are. Through content, nurturing, and closer alignment between marketing and sales teams, B2B marketers have the tools to capture even the most elusive leads.

In the Lead Generation Field Guide from Salesforce Pardot, you’ll learn how to:

  • Amplify your lead generation efforts across multiple channels.
  • Track elusive leads and identify your ideal buyer and target audience.
  • Work with your sales teams to capture and recognize different types of leads.
  • Create campaigns that engage customers and advance deals.

Download “The B2B Marketer’s Lead Generation Field Guide.”


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About The Author

Digital Marketing Depot
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land, MarTech and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.

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