Target the right keywords — for Google AND your clients
Columnist Greg Gifford illustrates the importance of educating your clients on different types of keywords and when to target them.
It’s been awhile, thanks to a crazy fall conference season, but I’m back — and it’s time for another exciting episode of Greg’s Soapbox. This time around, I’m going to be talking about keyword targeting and client education.
About a year and a half ago, I wrote a post about the importance of client education. I still firmly believe that client education is the key to success in SEO: If clients don’t understand how Google works or how your services are necessary to their success, you’re doomed to fail.
As SEOs and digital marketers, we need to collectively be more responsible for client education. Many times, those fabled “agency jumpers” are hopping from agency to agency because no one has taken the time to sit down and explain how things really work. With a bit of education, their expectations would probably be more aligned with reality, and they’d stick around for the long term.