Operations

URL Shortening Giant Bitly Will Provide Click Data to Moz

Bitly, the Internet’s URL shortening leader, announced today that it will provide data and click-tracking technology to Moz. Moz’s optimization software previously used link data from Twitter to rank web pages’ social media relevance but it is turning to Bitly to get a more complete picture of user behavior. “The Bitly click dataset is hands […]

Performance

Moz Launches A Delightfully Designed Social Media Guide For Newbies

For most marketers reading this, no explanation is necessary for social media. But what about everyone else? Relax, it’s now covered. If you are new to social media, Moz, a marketing tools provider & marketing community, has created a new “Beginner’s Guide to Social Media” that is chock full of stellar information and jaw dropping […]