Operations

Oracle To Buy Responsys Cloud-Based B2C Marketing Automation Platform

In an effort to dominate the cloud-based marketing technology market, Oracle announced today that it will acquire Responsys Inc., a provider of enterprise-scale cloud-based B2C marketing software. Responsys helps brands manage and execute email, mobile, social, display and retargeting campaigns. MetLife, jetBlue, City Sports and Lenovo are among the company’s enterprise clients according to the […]