Data

Google Viewability Metrics Prove Viewable Ads Are 21 More Times Likely To Be Clicked

With today’s announcement of their viewability measurement tool, Active View, receiving accreditation from the Media Rating Council, Google released new data highlighting CTRs of display ads based on viewability metrics. According to their findings, users are up to 21 times more likely to click on a viewable ad. The viewability metric measures the percentage of […]

Performance

AdSense Gets New 970×90 ‘Super Leaderboard’ Ad Units

Google AdSense is now offering 970×90 ad units, a newly adopted IAB standard size also known as ‘super leaderboards’. The new larger size is designed for ad placement on wider screens with the goal of appealing to brand advertisers wanting to make a larger impact on their advertising audience. Because this is a new ad […]