Best practices for user-enabled identity tokens are controversial following Google's recent opposition to any form of tracking.
Bringing together the separate data sets for customers and prospects may be essential, but brands have differing needs -- and therefore different solutions.
The identity management provider says this new version of its platform is the first one supporting the new OpenID protocol that is fully cloud-based.
The creative ad platform/server now describes itself as the only ‘people-based ad server’ covering LiveRamp’s hundreds of millions of profiles.
The integration allows Adobe customers to upload their customer lists and get the matching cable subscriber IDs, for ad targeting through a cable service.
With many in the industry recognizing identity as its own separate martech category, contributor Mike Sands says brands must get up to speed with this central concept.
Now, the service can track the digital impact of broadcast TV ads across devices and report back demographics to the brand.
Through its service for matching people's data sets, LiveRamp wants to help advertisers conquer television's many platform variations.
The new Consortium provides a way for advertisers to target users via email addresses, similar to the way they can on Facebook or Google.
Columnist Mike Sands takes a look back at this year's notable events in digital advertising and examines the underlying theme of identity that's transforming brands.