Performance

AdRoll’s Desktop-To-Mobile Retargeting On Facebook Now Out Of Beta

Today, retargeting platform AdRoll announced the full roll-out of its solution to execute cross-device retargeting campaigns in Facebook apps. Introduced in beta in February, the self-serve solution allows advertisers to retarget desktop visitors in Facebook’s iOS and Android apps on smartphones and tablets to help re-engage past site visitors on their mobile devices. The solution […]

Performance

Perfect Audience Launches Self-Service Retargeting Solutions For Facebook Dynamic Ads & Twitter

Perfect Audience launched in 2012 to offer self-serve solutions that allow mid-tier marketers to manage their own retargeting campaigns. Within the past month, the company has launched new services for managing dynamic ad retargeting on Facebook and now for Twitter’s new tailored audiences retargeting solution. Advertisers can set up and manage Facebook dynamic ad retargeting […]

Performance

Cyber Monday On FBX: YoY Conversion Rates Up 34 Percent, CTR Nearly Doubles

Cyber Monday’s performance on Facebook Exchange (FBX) sure looked a lot different from a year ago when Facebook’s retargeting platform ushered in its first holiday season. FBX partner Triggit released year-over-year data showing performance increases across the board for its advertiser set. In 2012, most advertisers were still testing the FBX retargeting platform with relatively […]

Performance

Study: Facebook Exchange (FBX) News Feed Ads Rival Paid Search

Facebook began opening up news feed ad inventory to Facebook Exchange at the end of March and expanded the inventory offering to all its FBX partners in May. FBX news feed ads allow advertisers to retarget their site visitors with Facebook Link Page Post Ad formats. Triggit, a Facebook Exchange (FBX) partner, released results today […]

Performance

Facebook Retargeting Partner Triggit Lands $6 Million In New Funding

In a sign of the strength of Facebook’s retargeting ad network, Facebook Exchange (FBX) partner Triggit has secured $6 million in additional funding, led by North Atlantic Capital. FBX, which only officially launched last September, allows advertisers to target ads to site visitors when they are on Facebook. Triggit will use the funds to invest […]