Performance

Facebook Tweaks News Feed: Text Updates Aren’t Working, Won’t Be Shown As Much

Facebook wants Page Owners to stop sharing so many text-based updates and instead try other types of updates that the company says get higher engagement in the News Feed. In a blog post today, Facebook’s News Feed Ranking Product Manager Chris Turitzin says the company has tweaked the News Feed algorithm to downgrade text updates […]

Performance

Facebook: We Define News Feed Quality At Source Level, Not By Content Type

Still coming to terms with Facebook’s recent promises to reward high-quality content in the News Feed, and what it means for your brand and/or clients? In an interview today with AllThingsD, Facebook’s News Feed Manager Lars Backman, sheds a little more light on what the company is trying to do with the recent News Feed […]

Performance

R.I.P. EdgeRank: How To Optimize For Facebook’s News Feed Algorithm

As you may have heard, Facebook EdgeRank is no more. A Facebook insider confirmed that the term [EdgeRank] is no longer being used internally (and hasn’t been for over two years) and noted that there are currently over 100,000 factors that go into what a user sees on their News Feed when users log into […]

Performance

Facebook News Feed Survey Asks Users: How Many Ads Are Too Many Ads? [Screenshots]

It’s no secret that Facebook is heavily focused on improving the content of its News Feed. The company has made a number of recent announcements around the News Feed, not to mention that it’s running several tests, too. When Facebook recently announced its focus on high-quality content in the News Feed, the explanation of that […]

Performance

Facebook’s Latest News Feed Change Aims To Reward High-Quality Content

Continuing its promise to be more transparent about how the News Feed works, Facebook has announced another tweak to how it decides what stories show up there. Facebook says it has developed a new algorithm that’s aimed at identifying and showing “high quality content,” and it’ll be rolling out to all users in the next […]

Performance

FBX News Feed Ad Study: CTRs 21X Higher, CPCs 79% Lower Than Standard Retargeting

When Facebook introduced its retargeting platform, Facebook Exchange (FBX), last year it was a nearly instant success, with partners raving about performance metrics. Then, earlier this year, Facebook opened up its News Feed to retargeting. We’ve seen early positive reports on News Feed retargeting, and now Ad Roll has released its latest data on FBX in the News […]

Performance

Report: Facebook Creating Flipboard-Like News Aggregator

According to a report yesterday in the Wall Street Journal (WSJ), Facebook is developing a new news reader with an emphasis on mobile devices. Dubbed “Reader,” the Flipboard-like news aggregation tool has been in development for over a year, according to the WSJ: The project, which the company has been developing for more than a […]

Performance

Study: Facebook Exchange (FBX) News Feed Ads Rival Paid Search

Facebook began opening up news feed ad inventory to Facebook Exchange at the end of March and expanded the inventory offering to all its FBX partners in May. FBX news feed ads allow advertisers to retarget their site visitors with Facebook Link Page Post Ad formats. Triggit, a Facebook Exchange (FBX) partner, released results today […]

Performance

Facebook Retargeting Partner Triggit Lands $6 Million In New Funding

In a sign of the strength of Facebook’s retargeting ad network, Facebook Exchange (FBX) partner Triggit has secured $6 million in additional funding, led by North Atlantic Capital. FBX, which only officially launched last September, allows advertisers to target ads to site visitors when they are on Facebook. Triggit will use the funds to invest […]

Performance

‘Unpublished’ Facebook Post Ads Now Can Show In News Feed

Last year, Facebook announced a new feature titled “unpublished” posts that allowed brand managers to create posts that users wouldn’t see … unless they were being marketed to. With these post types, advertisers could then use the post for a sponsored listing within the right-hand sidebar. The new change allows for unpublished or “dark” posts […]

Performance

Facebook Exchange Gains “Page Post” Ads, Puts Retargeting In News Feed

Facebook Exchange — Facebook’s ad network that allows advertisers to “retarget” ads to Facebook users — is expanding into Facebook’s prime real estate, the Facebook news feed. The Facebook Exchange service, or FBX for short, opened formally last fall. That allowed advertisers to target people who’d previously been on their websites with ads, when they […]

Performance

Will Facebook Offer “Weather Reports” About Changes To Its News Feed Algorithm?

At this morning’s SMX West Keynote with Grady Burnett, Vice President of Global Marketing Solutions for Facebook, Grady said Facebook may offer marketers what we might call “weather reports” for News Feed algorithm updates. The content and shares that show on an individual’s News Feed can play an important role on the traffic marketers see […]

Performance

SMX Live Blog: Grady Burnett, Facebook Marketing VP Keynote

Day two of our SMX West 2013 conference is about to get underway, and we’re starting with a keynote conversation between Marketing Land’s Founding Editor, Danny Sullivan, and Grady Burnett, Vice President of Global Marketing Solutions for Facebook. Conversation is expected to include things like Facebook Exchange, Graph Search, the new News Feed experience and […]

Performance

Facebook’s New News Feed: The Before & After Look

Facebook has a new look to its news feed rolling out. How different is it? Not only is it a new visually pleasing look, but it also has substantial changes to the amount of “rich” information shown about content. Below, some before-and-after from my own news feed. Let’s start with this: That’s what I saw […]

Management

Facebook News Feed Evolving Into “The Best Personalized Newspaper”

While most people don’t think of Facebook as the equivalent of a “personalized newspaper,” that’s how many inside Facebook think about News Feed. And that was the metaphor repeatedly used throughout the presentation today. But more on that later. Here’s our related coverage from today: How To Get The New Facebook News Feed Power To […]

Performance

How To Get The New Facebook News Feed

So, you’ve read about the new look for Facebook’s news feed and want to try it yourself? Here’s how. The new look is rolling out today to those who request it. Go here to do that, and use the “Try the new look” button: After you’ve done that, you’ll get a confirmation: Then it’s waiting […]

Performance

The New Facebook News Feed: Richer Content & Pick Your Own Feed

Facebook has a new news feed rolling out, one that allows you to drill down into particular areas like “friends” or “photos” or “music” while also display a new richer look to the content that appears. The news came out as part of a special Facebook press conference held today. See our separate stories about […]