Performance

E-Commerce Gets Social: Facebook Is Testing A Buy Button In Ads And Page Posts

In another move to blend social media with e-commerce, Facebook announced today that is testing a Buy button that will enable users to purchase products from businesses without leaving the social network. The button, which is being tested with a few small- and medium-sized businesses in the United States, can be placed in either Facebook […]

Experience

Effective Mobile Marketing Across Retail, Travel, Automotive & Financial Services

A recent eMarketer report, “U.S. Tablet Users: Q1 2014 Forecast and Comparative Estimates,” predicts that the number of dual tablet and smartphone users will reach 140 million U.S. internet users by 2018. Because of this growth, marketers across industries are working to identify the most effective digital practices for engaging users, driving app downloads and […]

Performance

Report: Priceline CEO Says Twitter And Facebook Ads Don’t Drive Results

Priceline CEO Darren Huston, who presides over one of the biggest spenders on online advertising, says Twitter and Facebook ads aren’t effective for the travel site. “For Facebook and Twitter, we have endless amounts of money,” Huston told Bloomberg today. “But we haven’t found anything there.” Priceline’s online marketing costs were $1.8 billion last year, […]

Data

How Much Should You Spend On Optimization? Calculate Your BUU

Analytics platforms. Split testing software. User testing tools. This is starting to sound expensive. And it is. What if it were more expensive not to have these things in your online business? It might very well be. Your business may be one of the many that is hobbled by a “launch and hope” approach to […]

Data

An Expensive E-Commerce Game: Product Page Roulette

Like so many online shoppers, we sometimes have trouble making buying decisions here at Conversion Sciences. However, most online shoppers don’t have access to the special tools we have here in the lab. This is a story about how we used our optimization tools to tell us which website we should buy from. There are […]

Performance

Pinners Purchase Aplenty This Cyber Monday: Pinterest Revenue Triples

By now we know that this year’s Cyber Monday was a hit with digital sales showing an 18 percent growth from last year. A new study from piqora.com shows that Pinterest helped drive online sales as revenue on Cyber Monday was up 3.6x from the previous 30 days. Piqora analyzed 400 brands on Pinterest in this […]

Data

Record-Setting Cyber Monday: Sales Rise 18 Percent, Mobile Drove A Third Of Orders

The latest data from e-commerce reporting firm Custora Pulse shows this Cyber Monday was the biggest day in e-commerce history. Online sales rose 18 percent compared to Cyber Monday 2012. Mobile again showed its ascendency, with one in three purchases completed via phones and tablets on Monday. Both tablets and phones took order share away […]

Experience

Curalate’s Fanreel Gives Brands The Power To Integrate User-Generated Images Into Websites

Visual analytics provider Curalate has launched Fanreel, a solution that allows brands to integrate user-generated images into their website. According to The Dessy Group, an online retailer and Fanreel beta-user, their site has experienced more than a 30 percent increase in engagement with the newly launched platform. Curalate says images can be submitted to Fanreel via […]

Experience

Mobile Affiliate Traffic, Sales Reach All-Time Highs In May [Affiliate Window]

Mobile traffic and sales at affiliate websites hit all-time highs in May, according to the affiliate network Affiliate Window. The company shared its May stats this week, which show the increasing impact of mobile in the affiliate space: more traffic and more sales are coming from mobile devices than ever before. Affiliate Windows says it’s […]

Performance

Janrain Announces Integration With “Login With Amazon,” Amazon’s New Social Login For Ecommerce

Today, Janrain announced it is among the first companies to support Amazon’s new third-party login service, Login with Amazon. Janrain’s ecommerce, consumer brand and other sites with registration processes will now be able to add Login to Amazon authorization to their sites. Janrain’s user management platform already incorporates over 30 social login providers including Facebook, […]

Performance

Online Sales Tax: Why E-Commerce Companies Are On Both Sides Of The Debate

If passed by the House, the Marketplace Fairness Act, which aims to level the playing field between online retailers and brick-and-mortar businesses, could go into effect as soon as this fall. As it stands now, the bill would require remote sellers, including online businesses, with gross receipts over $1 million to collect sales tax in qualifying states […]

Performance

Shopping.com Rebrands As eBay Commerce Network: What It Means

Shopping.com, is rebranding as the eBay Commerce Network. The move marks the site’s transformation from shopping comparison engine to e-commerce advertising platform, where scale is the goal. In an email notice to current Shopping.com merchants eBay VP, Gautam Thakar wrote, “This new name more accurately reflects who we are today. As an eBay company for […]

Performance

Shop 140 Characters At A Time With New Twitter-AMEX Partnership

The alleged collaboration between American Express & Twitter was true. Soon, users will be able ditch the malls and start shopping straight from your Tweets. Users can quickly set up their accounts on the AMEX Sync website. [youtube]http://www.youtube.com/watch?v=CUXQYrn8zds[/youtube] According to the Wall Street Journal, American Express customers that connect their card to their Twitter account will be […]

Data

Report: Worldwide Online Sales Topped $1 Trillion For First Time In 2012

Worldwide e-commerce sales surpassed the $1 trillion mark for the first time in 2012, according to a new eMarketer estimate out today. The research firm estimates that B2C online sales grew 21.1 percent last year to $1.097 trillion. Leading the way was the US e-commerce industry, which grew 13.9 percent to an estimated sales total […]

Performance

‘Amazon Pages’ Let Brands To Express Themselves & Enhance Their Amazon Presence

Marketing on Amazon just became a whole lot more appealing for brands. New, customizable, pages are coming for brands that not only allow brand managers to update the look/feel, but also the messaging to customers. The new brand pages will allow brands to feature products,  post messages, and view analytics. Once a brand is registered on […]

Performance

Tracking Off The Book: Conversion Measurement Comes To Facebook

One of the toughest tasks that most marketers face is tracking social media efforts.  Facebook is making it easier to do so with a new advertising tool. The new tool will allow advertisers to track the number of all web-based transactions that occur. This will work similarly to most traditional paid search offerings. Users will be given a […]