Management

Trust Vs. Bribes And The Consumer Privacy Paradox

Survey after survey shows that consumers are wary of marketers and concerned about tracking and privacy. However, they also want more personalization, relevant ads and are happy to divulge personal information when they get something in return. Is this a contradiction, a paradox? It’s really the difference between being confronted with the idea of “tracking” or […]

Management

After Bitter Fight, Industry To Embrace “Browser Choice” (AKA Do Not Track)

The online advertising industry has apparently done an about-face on “Do Not Track” (DNT). According to AdWeek the Digital Advertising Alliance will soon unveil a DNT solution that will euphemistically be called “browser choice.” The article says, “The final product will include some of the same hallmarks of the DAA’s ad choices self-regulatory program, which […]

Management

Survey: 96 Percent Say “Do Not Track” Should Be Respected

A new survey from a group called Consumer Action has an unequivocal message for marketers: do not track us. The telephone survey was conducted in May among 1,000 US adults. The findings are pretty negative, even ominous, for publishers and ad networks. However, they should come as no surprise. In numerous past surveys consumers have […]

Management

Google In Secret Legal Battle With Feds Over Consumer Data

In 2006, AOL, Microsoft and Yahoo all complied with Bush Administration Justice Department (DOJ) subpoenas to turn over search records — without a fight. The subpoenas were issued pursuant to the Child Online Protection Act of 1998, which the Supreme Court had previously ruled to be unconstitutional. The requests were made anyway, and Google was […]

Performance

Kicking Third-Party Cookies To The Curb: The Fallout For The Digital Ad Industry

More and more Web browsers are blocking the use of third-party cookies by default, a development which has sparked a fierce debate in the digital ad industry. Firefox is the latest browser to make the announcement, forcing marketers, ad technology companies and ad agencies to discover another means for reaching consumers with targeted advertising. This […]