Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Customer & Digital Experience » Study: Nearly 90 Percent Of Apple Users On Latest Version Of OS

Study: Nearly 90 Percent Of Apple Users On Latest Version Of OS

Next week is Apple’s much-anticipated developer conference in San Francisco. The company has had a difficult year (in the press and on Wall Street) and is expected to emphasize software rather than hardware next week. Among the potential announcements are “iRadio,” iOS 7 and a new version of OS X. However, we’ll probably see some […]

Greg Sterling on June 7, 2013 at 10:42 am

Apple vs. AndroidNext week is Apple’s much-anticipated developer conference in San Francisco. The company has had a difficult year (in the press and on Wall Street) and is expected to emphasize software rather than hardware next week.

Among the potential announcements are “iRadio,” iOS 7 and a new version of OS X. However, we’ll probably see some new Mac laptops and maybe a new iPad.

In anticipation of iOS 7, ad network Chitika examined which version of iOS it was seeing on devices across its network. These data are from late May and cover billions of US and Canadian ad impressions.

The graphic immediately below shows the version of iOS running and the percentage of phones on which it’s installed. In other words, fewer than 8 percent of iPhone owners are not on the latest version of iOS.

Version Pf iOS Running On The iPhone

Chitika iOS iPhone

Source: Chitika

When it comes to the iPad, 83 percent of users are running iOS 6. Taken together, nearly 90 percent of iPhone and iPad users are on the latest version of the operating system. By comparison, Android handsets run a wide range of versions of the OS — although “fragmentation” in the Android ecosystem is significantly improving.

Version Of iOS Running On The iPad

Chitika iOS iPad

Source: Chitika

Now, nearly 59 percent of Android owners are on Android 4.0 or higher. However, that also means that 40 percent of users are still running an older and outdated version of Android.

Android OS version June 2013

Separately, apps in both the iTunes App Store and in Google Play are roughly comparable. However, according to Flurry analytics, iOS users “collectively spend more time in apps” and “more time per device” than Android users.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    AI and machine learning in marketing: Are you deploying the right models? 
    Google, NBCUniversal duking it out to be Netflix adtech provider
    My stack is bigger than your stack, so what?
    ActionIQ rebrands and launches CX Hub
    Old Navy to drop NFTs in July 4th promo update

About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Related Topics

Customer & Digital ExperiencePerformance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

Get a Jumpstart with Google Analytics 4!

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Digital Marketing Strategy Ebook

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.