Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Marketing Management » Study: Integrated Search & Social Ads Double Conversion Rates & Lift Revenue Rates 26%

Study: Integrated Search & Social Ads Double Conversion Rates & Lift Revenue Rates 26%

In a new study evaluating search and social advertising campaigns, Marin Software confirmed paid search and social campaigns perform better when integrated, delivering double the conversion rates and a 26 percent increase in revenue per click. Based on data from Marin’s Global Online Advertising Index, the study found customers who clicked on both search and […]

Amy Gesenhues on April 16, 2014 at 1:10 pm | Reading time: 1 minute

Marin Software logoIn a new study evaluating search and social advertising campaigns, Marin Software confirmed paid search and social campaigns perform better when integrated, delivering double the conversion rates and a 26 percent increase in revenue per click.

Based on data from Marin’s Global Online Advertising Index, the study found customers who clicked on both search and social ads had approximately two times greater conversion rate and spent twice as much than users who only clicked on a search ad.

Looking at users who only clicked on social ads, Marin saw conversion and revenue rates more than quadruple for users who clicked on both social and search ads.

Impact of Search and Social Ads On Conversion & Revenue Rates:

Marin study search and social touch pointsWhen comparing the performance of isolated campaigns versus integrated campaigns, Marin discovered search campaigns experienced a 26 percent lift in revenue per click when managed in combination with a social advertising campaign, and 68% higher revenue per conversion.

Comparing Isolated vs. Integrated Campaign Performance:

Marin study impact search on social


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Google delayed third-party cookie deprecation: Why and what’s next?
    6 martech contract gotchas to be aware of
    Deflation comes to e-commerce as online prices fall 2% in July
    Webinar: What ad channels work best for your brand?
    Governing AI: What part should marketing play?

About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

Marketing ManagementPerformance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

SEO Recon: The What, Why, and How for Building Amazing Links

Unlock the Cutting-Edge Potential of QR Codes

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The CMO’s Formula To 3x Your Digital Marketing Campaign Results

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.