Sprinklr Raises $46 Million, Launches “Experience Cloud” To Link Social To Site & Commerce

Social media management software company Sprinklr has raised $46 million in venture capital funding at a valuation $1 billion, the company said today.

Sprinklr will use the capital to continue expanding into “adjacent product markets and geographies” according to a Sprinklr release. The 5-year-old company, which has now raised a total of $123.5 million, has acquired four companies — Branderati, Dachis Group, TBG and Pluck — in the last year.

Sprinklr also announced the launch of “Experience Cloud,” a new product that adds website and commerce management ability to Sprinklr’s enterprise level social media management platform. The main selling point: the ability to identify, track and communicate with consumers across multiple digital channels.

Sprinklr CEO and founder Ragy Thomas explained in blog post:

Put simply, the Experience Cloud helps brands deliver a consistent and optimized experience across dozens of social channels, brand websites, and commerce. It gives brands a single unified view of their customer so that they can increase revenue, reduce costs, and mitigate risk.

Consumers complete 60% or more of their buying decision before they ever contact a business. As they progress through the buying process, they are influenced by experiences in environments the brand doesn’t control (social media, word of mouth, third-party websites), and in places the brand does control (websites, mobile applications, support forums).

What if a brand could understand all those touchpoints?