SMX Advanced recap: Dr. Pete’s Guide To The Changing Google SERPs
How have the SERPs changed in recent years, and what's on the horizon? Contributor Dan Leibson summarizes Dr. Pete Meyers' presentation from SMX Advanced 2016.
For those of you unfamiliar with him, Dr. Pete Meyers is a marketing scientist over at Moz. He is responsible for building the MozCast and likely as a byproduct of that has spent a lot of time examining all the different changes to Google SERPs.
Local and social have been huge parts of the constantly changing Google SERPs and will continue to be for the foreseeable future. The average SERP can have 5+ different features just as a rule, with the local pack, knowledge graph, AMP and in-depth articles being increasingly common.
In fact, mobile SERPs have moved so far away from the traditional 10 blue links, it’s not even worth thinking of them in that framework anymore. And since Google seems to think they can offer a better and more information-rich mobile experience than in websites, that isn’t likely going to change anytime soon.