Sitecore integrates CDP, marketing automation features from acquired platforms

Following a headline-grabbing $1.2 billion funding round in January 2021, digital experience platform Sitecore went on an acquisition spree, picking up CDP Boxever, headless e-commerce solution Four51, marketing automation platform Moosend and predictive digital search solution Reflektion. Sitecore has now confirmed the full integration of the core products from those acquisitions.

Specific updates. In addition, Sitecore announced a number of specific updates built on these integrations:

• Utilizing Four51 capabilities, Sitecore announced new order routing and pricing flexibility within Sitecore OrderCloud and a new Inventory Records feature to support inventory management.
• Sitecore Send, the personalized email solution, has an improved user experience and functions in six additional languages, based on Moosend capabilities.
• Building on Reflektion, Sitecore Discover has enhanced the appearance of its Commerce Engagement Console with an improved user experience and more control over merchandising.
• Sitecore Personalize, integrated with Sitecore Experience Manager, offers real-time personalization based on Boxever’s decisioning.

Sitecore is also offering new connectors in the Sitecore Marketplace including Salesforce Marketing Cloud, Responsys, and Klaviyo.

Read next: What is a digital experience platform?

Why we care. E-commerce is on fire and has been for two years now. Along with that have come big investments in the leading DXPs, followed by multiple acquisitions. What were once essentially e-commerce plus CMS offerings are looking more and more like end-to-end marketing suites, and there are significant opportunities in this space as all kinds of verticals accept the reality of digital commerce.

Steve Tzikakis, CEO of Sitecore, listed some of them for us: “Manufacturing, heavy assets, retail, healthcare—which is at the epicenter of everything that’s happening—banking.” He described it as “a tectonic shift in the market.”

About The Author

Kim Davis

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.