SimilarWeb now offers more granular metrics through Digital Insights
The new service of custom reports allows marketers to find some of the traffic patterns behind their sales.
SimilarWeb is out this week with a new service that offers a more granular look at the paths taken by online buyers, offering insights that the company says are not available elsewhere.
Called Digital Insights, it is a series of custom reports that can indicate how most buyers reached a given destination, which affiliate links or search terms are the highest-converting, and other metrics related to buying patterns. To use the service, marketers contact SimilarWeb through its website, describe the question(s) they want to answer, and the company sets up a customized arrangement for pricing, kind of report and report frequency.