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MarTech » Performance Marketing » Share conversions and remarketing lists across paid search accounts

Share conversions and remarketing lists across paid search accounts

Managing multiple search accounts for a single domain doesn't have to mean juggling tons of conversion and remarketing tags. Contributor Amy Bishop shares steps to seamlessly share data across accounts without cluttering your website's code with duplicative tags.

Amy Bishop on May 31, 2016 at 2:18 pm

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At some point or another, anyone handling paid search at an agency has likely managed a client that had multiple accounts. Before concerns are raised at the idea of double-serving, let me explain that there are a lot of different legitimate reasons for why and how this can happen, none of which promote double-serving or are meant to game the system.

Here are some of the scenarios that could cause a client to go this route:

  • separated search and display accounts;
  • an account for each different product;
  • a brand account and a non-brand account; or
  • accounts for different geographies.

These accounts aren’t built to compete with each other; they are just used to organize large accounts with a lot of campaigns.

There are pros and cons of splitting things into multiple accounts — a discussion of which could be its own post — but one of the previous cons was that it required you to place a ton of tags. Luckily, that’s not the case nowadays.

Thankfully, the engines have made it easier to share tags across accounts so that you don’t have to place duplicative tags from each account in order to pull in data. In this column, I’ll explain how to accomplish this.

[Read the full article on Search Engine Land.]


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Amy Bishop
Amy has built and implemented multichannel digital strategies for a variety of companies of all sizes from start-ups and small businesses to Fortune 500 and global organizations spanning several industry verticals. Her expertise includes e-commerce, lead generation, and localized site-to-store strategies. Amy recently launched Cultivative, a performance marketing agency. When not working, you can find her blogging, speaking at industry events and talking shop on Twitter @hoffman8.

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