SEO trends and Google changes to expect in 2018
Columnist Pratik Dholakiya explores current search trends and speculates on where the industry might be headed in 2018.
We’re already over a week into 2018, and the start of a new year is a great time to check in and see where we stand as an industry — and how things might change this year.
Prepare for fake news algorithm updates
Back in 2010, Google was getting beaten up in the media for the increasing amount of “content farm” clutter in the search results. That negative press was so overwhelming that Google felt it had no choice but to respond:
[We] hear the feedback from the web loud and clear: people are asking for even stronger action on content farms and sites that consist primarily of spammy or low-quality content.
Soon after that, in February 2011, the Google Panda update was released, which specifically targeted spammy and low-quality content.
Why do I bring this up today? Because the media has been hammering Google for promoting fake news for the past year and a half — a problem so extensive that search industry expert Danny Sullivan has referred to it as “Google’s biggest-ever search quality crisis.”