Search takes to the cloud as users engage with new actions
Columnist Christi Olson describes the changing face of search engine results pages and how new technology and functionality is benefiting both searchers and advertisers.
Hold on tight! Search is continuing to evolve, from queries typed into a search box on a desktop to a conversational experience using more natural language on a mobile device.
A far cry from its early days, search is now pervasive, always with us no matter where we are: on our phones, in our cars, on our game consoles and on our TVs.
Search is no longer just sending users to websites; search engines are now surfacing information directly in the search results, learning from our interactions to help us take action and get tasks completed more quickly than ever before.