Salesforce Marketing Cloud Announces A Slew Of New Instagram Marketing Tools
A new tool set from Salesforce gives marketers a true end-to-end Instagram marketing experience.
Greg Finn on August 4, 2015 at 8:41 am | Reading time: 1 minute
As one of the fastest growing social networks, Instagram can’t be ignored. Today Salesforce has added significant tools to help marketers with their Instagram efforts. From publishing to advertising, The Marketing Cloud will offer up robust features around Instagram.
The new integration will allow marketers to perform these Instagram tasks within the Marketing Cloud:
- Advertise. Through Social.com, users will be able to buy and manage Instagram ads.
- Publish. Social Studio will allow marketers to schedule and publish content.
- Engage. Management teams can review discussions on Instagram, communicate and prioritize comments.
- Analyze. Tools to understand community feedback, sentiment, trends and more will now be applied to Instagram within Social Studio.
For more information, see the official release from Salesforce.
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Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.