Revcontent takes first step in its new ‘Truth Initiative’

The content recommendation service says this initiates a new effort to better filter out fake content and fake news sites.

Barry Levine on June 6, 2017 at 11:20 am

Content recommendation service Revcontent has taken what it says is the first step in a new “Truth in Content Initiative.”

It’s a modest first step, with the option of “Fake News” now added as a reason for removing a given story. That option is available in an overlaid window that appears when you hover over the right side of each story item, and then click the resulting “x.”

[Read the full article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.