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MarTech » Performance Marketing » Report: Prime members in US will spend $75 billion on Amazon this year

Report: Prime members in US will spend $75 billion on Amazon this year

Prime members now constitute a majority of Amazon's customer base.

Greg Sterling on July 11, 2016 at 9:24 am

amazon-prime-box-shipping-mm-1920

A day before Amazon’s second “Prime Day,” a kind of Black Friday for Prime members, Consumer Intelligence Research Partners (CIRP) released data that argue Amazon Prime now has 63 million members in the US.

Each Prime member, according to the analysis, spends on average $1,200 per year. This compares with non-Prime members who spend $500 per year approximately.

One year ago CIRP estimated that Amazon had 44 million Prime members in the US. The firm reports that 52 percent of US Amazon customers are now Prime subscribers.

Growth of Amazon Prime Membership in the US

Amazon prime member growth

If the figures above are correct, Amazon will generate more than $75 billion in 2016 revenue from US Prime members. The company’s full year 2015 revenues were just over $107 billion.

Recognizing the value and spending patterns of Prime customers, Amazon created Prime Day last year as an incentive to capture new Prime members. CIRP says that Amazon added 19 million new Prime members since last July.

Prime membership costs $99 per year. Amazon recently introduced a monthly payment plan and separated out Prime Video as a stand-alone subscription option. According to CIRP, roughly 22 percent of Prime members who joined in Q1 2016 are monthly subscribers.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

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