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MarTech » Customer & Digital Experience » Report: Google Grabs 52 Percent Of Mobile Ad Dollars Globally

Report: Google Grabs 52 Percent Of Mobile Ad Dollars Globally

A new set of digital advertising revenue estimates from eMarketer argue that Google captured 52 percent of global mobile ad revenue in 2012. According to the report, Google “earned more than half of the $8.8 billion advertisers worldwide spent on mobile internet ads last year.” Overall, Google earned “nearly one-third of all digital ad dollars […]

Greg Sterling on June 13, 2013 at 2:18 pm | Reading time: 1 minute

smartphonesA new set of digital advertising revenue estimates from eMarketer argue that Google captured 52 percent of global mobile ad revenue in 2012. According to the report, Google “earned more than half of the $8.8 billion advertisers worldwide spent on mobile internet ads last year.”

Overall, Google earned “nearly one-third of all digital ad dollars spent globally,” says eMarketer. In terms of mobile advertising revenue specifically, Facebook was second in 2012, followed by Pandora and YP.

mobile ad revenues

This year, Google is expected to increase its global mobile ad-revenue share to 55 percent. Facebook will have 13 percent and Pandora, 2.5 percent of worldwide totals.

Screen Shot 2013-06-13 at 10.40.38 AM

If these numbers are accurate, then we have a very small number of Internet companies grabbing the vast majority of mobile ad revenues and a highly fragmented long tail of many companies each with a much smaller slice of the pie.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

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