Report: Facebook Still The King Of Social Logins, But Google+ Is Nipping At Their Heels

As social logins continue to grow, the login space has gotten much more competitive. Janrain has released a study on social login usage and the results were rather surprising.

Facebook has been, and still is, the leading social login service — it’s no longer a runaway leader in the space. Facebook had 54% of usage in Q3 of 2013, but has now dropped below the 50% mark, with a 46% usage rate. Leading the pack against Facebook is Google’s self proclaimed “Spam-Free” Google+ login has seen. Google+ now claims 34% of the social logins, solidifying their hold on 2nd place.

Some interesting elements contained in the report were the differences between the verticals and web site types. Janrain found that business-centric sites that cater to business professionals saw a huge boost percentage-wise, shooting over Google+ even. From a location standpoint Orkut is the login of choice in Brazil and India. So while Facebook and Google+ are becoming leaders, marketers should analyze what works for their sites.

For more information, view the full Janrain post that breaks down logins by vertical.

About The Author

Greg Finn

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.