Report: 40% Of Top Brands Have Adopted Instagram

Thanks to Instagram’s rapid growth to over 80 million users, marketers are finally getting on board the social app. A recent study by social data & reporting company SimplyMeasured, shows that Instagram adoption is a growing trend.

Of the top 100 brands, 40% are now on Instagram. The largest social sites that brands adopt are Facebeook & Twitter with 98% and 94% adoption respectively. Google+ is third, with 64% of brands participating:

Of the top 100 brands 26% post 1 or more photos on Instagram a week, 17% have over 10,000 followers, 14% have 20,000 followers and 8% have over 100,000 followers. Marketers are also selective about their sharing. Only 32% of Instagram photos are shared to Twitter or Facebook.

The full report from SimplyMeasured can be seen below:

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About The Author

Greg Finn

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.