Report: 17% Of Marketers Using (Or Planning To Use) Pinterest For Business Purposes

With the recent mobile/tablet app additions and public opening of Pinterest, adoption rates within the marketing community are rising. A recent study by the Creative Group  showed that 7% of marketers are currently using Pinterest in their marketing mix and that 10% of marketers are planning to. The survey was made up of marketing and advertising executives […]

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With the recent mobile/tablet app additions and public opening of Pinterest, adoption rates within the marketing community are rising. A recent study by the Creative Group  showed that 7% of marketers are currently using Pinterest in their marketing mix and that 10% of marketers are planning to.

The survey was made up of marketing and advertising executives from randomly selected companies with more than 100 or more employees.. The majority (44%) of respondents replied that they were not interested in using Pinterest for business purposes and 17% were interested but still hesitant.

TCG 0812 Pinterest US

For more information, see the official press release from The Creative Group.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Greg Finn
Contributor
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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