Publishers Seeing Early Success With Facebook Open Graph Integration
A little over two months ago at f8, Mark Zuckerburg announced new Open Graph features that were created to make reading article more social. Some early adoption and usage results from the initial media partners are in. Facebook reports that the results are encouraging for both existing websites and Facebook apps. Here are some quick […]
Greg Finn on December 1, 2011 at 12:22 pm | Reading time: 2 minutes
A little over two months ago at f8, Mark Zuckerburg announced new Open Graph features that were created to make reading article more social. Some early adoption and usage results from the initial media partners are in. Facebook reports that the results are encouraging for both existing websites and Facebook apps.
Here are some quick stats from each of the media partners:
Websites With Deep News Integration
- Yahoo! News: 10 million people have turned on the social news experience so far. Since the changes Yahoo! News has seen a 600% increase in traffic coming from Facebook.
- The Independent: 1 million+ users are connecting to the social news experience each month in independent.co.uk.
Facebook Apps Reaching New Audiences
- The Guardian: Nearly 4 million installs of the Guardian app. The app has generated approximately one million extra impressions each day.
- Washington Post: The social reader app for Facebook has 3.5 million users so far, 83% of which are under the age of 35.
Facebook also provided some tips on getting the most bang for your buck when creating publisher integration. These recommendations include:
- Showing recommendations
- Creating compelling content & images
- Tapping into current user bases
- Offering benefits to users
- Making integration easy to control for users
For more information on Facebook for publishers, see the official Facebook + Media page.
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.