Publishers Clearing House attributes 26 percent revenue lift to header bidding

One of the largest users of people-based marketing, PCH first launched header bidding with the OpenX ad exchange this past summer.

Barry Levine on February 14, 2017 at 11:40 am

Publishers Clearing House (PCH) is best known among the general public for its free-to-play, chance-to-win promotional sweepstakes.

Among marketers, it’s also known as the holder of one of the largest repositories of “people-based” profiles, where users are identified by name. The company says its database reaches into nearly three-quarters of all US households.

PCH is announcing this week that, as a result of its launching header bidding through an integration with OpenX’s private ad marketplace this past summer, its ad revenues have increased by 26 percent on PCH.com, its largest digital property. This translates into an average daily increase of $10,000, PCH said.

[Read the full article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.